Rochester Homes, Inc.
- Digital Wolf Network
- Aug 8
- 1 min read
Rochester Homes, Inc. | Marketing Consultant
April 2024 - Present
As a marketing consultant, projects for Rochester Homes, Inc. involve building and managing web pages and digital assets designed to create a polished, engaging online experience with the goal of generating leads.
The process varies from week to week and involves collaborating closely with the Rochester Homes marketing team. Work can include overseeing copywriting and editing through Word Solutions, integrating provided content, drafting or editing copy, managing overall page structure, setting up forms and their settings, creating pop-ups, and developing new website features.
Additional work includes selecting and sourcing photography, designing workflows, setting up automations, and coordinating the technical pieces needed to keep the website and marketing systems running smoothly. Weekly meetings with the marketing team provide time to brainstorm ideas, review analytics, discuss performance, and coordinate upcoming projects.
Recent work includes creating new pop-ups for several pages throughout the website.
The goal is to bring together content, photography, design, technology, and marketing strategy to create an effective digital experience that informs visitors and helps turn website traffic into leads.
