Hard Truths About Running a Business

Hard Truths About Running a Business

Here’s one of them: If you own a business, you have to engage with basic technology.

I hear this often:

“I don’t want to learn that.”

“I’m not a tech person.”

“I don’t want to deal with digital stuff.”

I understand the resistance. Not everything needs to live online. Your business doesn’t have to revolve around social media. But we live in a digital world — and participation is not optional.

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