Understanding Website Analytics

Using Data to Improve Your Website and SEO Having a website is an important step in building your online presence, but how do you know if people are actually finding it? Website analytics help you understand how customers discover your business, what they're searching for, and what they do once they visit your website. You don't need to be a marketing expert to understand analytics. Learning a few basic tools and knowing which numbers to pay attention to can help you make better decisions about your website and marketing.